WILDWOOD RESERVE

I was tasked with creating an entire brand identity including product design, stationery, advertising, and a social media campaign. My company, Wildwood Reserve, is a luxury seller of Kentucky bourbon and Nicaraguan cigars. I used Blender and Substance painter to create my product. For advertising, I played into the “wild” part of Wildwood Reserve and created a campaign that integrated nature and forest animals enjoying the product with a memorable tagline. On social media I showcased members of the target audience with the product and advertised distillery tours to create a deeper sense of connection with the brand outside of just the product itself.